There are 1.5 billion TV sets in the world; and there are 3.1 billion mobile phones in the world. The total worldwide TV population is growing by about 30-50 million per year. The mobile phone subscription population grew by "only" 400 million this year.Also, many of those phones now take as well as show video. And the success of the video iPod means that people are now used to the idea of watching video on the small screen.
Communities Dominate Brands: What is Mobile TV? More than TV, beyond just a phone
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(2003).
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