So if you want to conduct a survey, you can have everyone fill out a form and the information is automagically entered into your spreadsheet. You still control the spreadsheet. Doing this gives Google Apps some light Access-like capability, positioning it to compete against Access and online analogs such as Blist for the low-end user. Oh, and it also threatens services such as SurveyMonkey.
Official Google Docs Blog: Stop sharing spreadsheets, start collecting information Blogged with Flock
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