Monday, July 20, 2026

Writing :: Teaching with The Persuasive Entrepreneur

 I’m excited that my new textbook on entrepreneurship communication, The Persuasive Entrepreneur, comes out next month! This book is the result of over a decade of research and teaching on entrepreneurship communication, based in my own writing classes and public workshops. 

But how might you use it in your own course? What does a course on entrepreneurship communication look like?

Here’s a semester-long syllabus based on the course I’ve been teaching. I include a set of linked assignments based on the book as well as a schedule for each day of the course. Please consider and feel free to adapt and remix!