ATTW 2010Just two comments. One is that although I highly encourage people to go, I won't be there this year. (I've decided to take a break from traveling, and only plan to go to SXSWi.)
Synergies: The Intersections of Research and Teaching
13th Annual Conference
March 17, 2010
Louisville, KY
The Association of Teachers of Technical Writing (ATTW) invites proposals for papers, poster presentations, and workshops to be given at its annual conference immediately preceding the CCCC. The thirteenth annual conference will be held in Louisville, KY, on Wednesday, March 17, 2010. The full-day event includes concurrent sessions, poster presentations, workshops, book exhibits, and opportunities for exchanging ideas, working on projects, and networking in a supportive and challenging academic environment.
This year's conference will highlight ways that research informs teaching and teaching informs research. It will challenge researchers, teachers, and practitioners of technical and professional communication to push beyond the generic "implications for teaching" section appended to research articles to explore the synergies and questions available when we place research and teaching into conversation.
Submissions on all topics are welcome, but we especially encourage proposals that examine topics such as the following:
* the effectiveness of established or innovative pedagogies,
* a research question sparked by an observation in the classroom,
* pedagogical experiments sparked by research findings,
* the needs of the workplace, the university, the field, or the community and ways to meet or challenge these needs in service, major, or graduate courses,
* the roles, challenges, and benefits of instructional technologies,
* the implications of existing research for the design of programs and curriculum,
* pedagogies that can be used to teach research in the university and in the workplace,
* research methods that can be used to examine pedagogies,
* the relationships between teaching and research as they play out in different contexts within our discipline,
* directions for future research on pedagogy or questions raised by classroom experiences.
Proposals, limited to 300 words, are due October 5, 2009. All proposals will be peer reviewed. We offer three formats:
1. Regular Sessions: Individuals may submit proposals for 15-minute talks that will be placed on panels by conference organizers. Groups may submit proposals for 45-minute panel presentations. To submit proposals, follow the conference links at www.attw.org after September 21, 2009.
2. Poster Presentations: Posters will be on display throughout the day with special times dedicated for conversations about this work. Follow the same process for submission as for a regular session.
3. Workshop Sessions: The conference will include two 90-minute workshops overlapping with the regular sessions. Workshops that would help newcomers integrate into our field are especially encouraged. Please submit workshop proposals directly to Summer Taylor (slsmith@clemson.edu).
For additional information, contact the conference chair, Summer Taylor at Clemson University (slsmith@clemson.edu). New teachers of technical and professional communication are particularly invited to attend the conference, as are graduate students and CCCC attendees interested in technical and professional communication.
Tuesday, September 08, 2009
ATTW 2010 call for papers
Monday, August 31, 2009
Reading :: Terror in the Balance
By Eric A. Posner and Adrian Vermeule
This book was one of several I received recently from Oxford University Press. I suppose it counts as pleasure reading, since it's far outside my expertise, focused on constitutional law. In any rate, I'll make this a short review since I don't have the ConLaw background to evaluate it critically on its own terms.
Saturday, August 29, 2009
More on that SXSWi panel
- Detailed case studies of loose work organization, especially in Austin
- Comparisons of what motivates coworkers and coworking proprietors at different spaces in Austin
- Connections between these loose org trends and Austin's local economy
- A broad idea of work trends and generational trends across the country
- Deep experience in mentoring the broader coworking community and specifically coworking in his space
- Background on innovation
- A broad international idea of how to connect workers in loose, sometimes ad hoc organizations
- International trends
- Trust and accountability building among people who haven't met face to face
- Strong, scalable, successful solutions for connecting people
- Case studies illustrating the above
- A CEO's perspective
Thursday, August 27, 2009
"Have you ever noticed how many, many people are writing and just how much writing there is in the world?"
Yes: writing developed out of a quirky Sumerian accounting system to keep tributes straight, not to express great truths or arguments. And in a highly literate society it saturates every corner of our lives, from our workplaces to our streets to our bodies. Writing is everywhere, often rough, opportunistic, localized, pragmatic, and unrelated to the idealized formal genres that are valorized by so much of our formal schooling.
A writing teacher's discovery of quotidian writing is like a fish's discovery of water.
That's part of what makes the idea of a National Day on Writing so odd and unappealing to me: it's like having a national day on personal hygiene, or clothing, or walking. Writing is one of our most important skills, but it's also too generalized and far-reaching a skill, with too many untaught applications, to be defined by a professional teachers' group. Especially one whose members are surprised to discover that we are surrounded by texts.
Saturday, August 22, 2009
From big brother to little sisters
Wednesday, August 19, 2009
Vote for my SXSWi panel!
What happens when people can work anywhere - home offices, coffee shops, libraries, coworking spaces? With mobile computing, telecommunications, and broadband, knowledge workers are choosing new work arrangements and self-organizing in looser, more transient arrangements. We'll discuss these broad trends and what they mean for work, using coworking as a specific example.
Thursday, August 13, 2009
Reading :: The Information Society and the Welfare State
By Manuel Castells and Pekka Himanen
Given my interest in the Nordic countries' "third way" between socialism and capitalism, I was eager to pick up this book, which is an attempt to examine how Castells' discussion of the information society fares in the Finnish welfare state. The authors emphasize that Silicon Valley is not the only model for the information society - we won't become a planet of Silicon Valleys - and they set out to examine Finland's development as another model.
Reading :: The Internet Galaxy
By Manuel Castells
So I'm continuing my tour through Manuel Castells' books, of which there seem to be too many to count. Castells writes books like I write articles. This particular book was based on the author's Clarenden Lectures in 1999 – pre-crash, pre-9/11, pre-Afghanistan, pre-Iraq - and originally published in 2001; I read the 2003 reprint. With all that has happened since it was published, though, the book is surprisingly fresh and relevant. That's particularly true as I work through some case studies I've been conducting into net work here in Austin.
The second feature characterizing social movements in the network society is that they have to fill the gap left by the crisis of vertically integrated organizations inherited from the industrial era. Mass political parties, when and where they still exist, are empty shells, barely activated as electoral machines at regular intervals. Trade unions survive only by abandoning their traditional forms of organization, historically built as replicas of the rational bureaucracies characteristic of large corporations and state agencies. Formal civic associations, and their organizational conglomerates, are in full decline as forms of social engagement ... This is not to say that people do not organize and mobilize in defense of their interests or in the affirmation of their values. But loose coalitions, semi-spontaneous organizations, and ad hoc movements of the neo-anarchist brand substitute for permanent, structured, formal organizations. Emotional movements, often triggered by a media event, or by a major crisis, seem often to be more important sources of social change than the day-to-day routine of dutiful NGOs [nongovernmental organizations]. The Internet becomes an essential medium of expression and organization for these kinds of manifestation, which coincide in a given time and space, make their impact through the media world, and act upon institutions and organizations (business, for instance) by the repercussions of their impact on public opinion. These are movements to seize the power of the mind, not state power. (pp.140-141, my emphasis)The Seattle WTO protests were characterized by
a vast coalition of extremely different, and even contradictory, interests and values, from the battalions of the American labor movement to the swarms of eco-pacifists, environmentalists, women's groups, and a myriad of alternative groups, including the pagan community. The activists of Direct Action Network provided the training and organizational skills for many protestors. But the movement was based on the exchange of information, on previous months of heated political debate on the Internet, that preceded the individual and collective decisions to go to Seattle and to try to block the meeting of what was perceived as an institution enforcing "globalization without representation." (p.141, my emphasis)
Wednesday, August 12, 2009
In the Pipeline
- The Information Society and the Welfare State: The Finnish Model by Manuel Castells and Pekka Himanen
- The Internet Galaxy: Reflections on the Internet, Business, and Society by Manuel Castells
- Communication Power by Manuel Castells
- Terror in the Balance: Security, Liberty, and the Courts by Eric A. Posner and Adrian Vermeule
- Representing Organization: Knowledge, Management, and the Information Age by Simon Lilley, Geoffrey Lightfoot and Paulo Amaral
Friday, August 07, 2009
About those health care bill town halls
The second feature characterizing social movements in the network society is that they have to fill the gap left by the crisis of vertically integrated organizations inherited from the industrial era. Mass political parties, when and where they still exist, are empty shells, barely activated as electoral machines at regular intervals. Trade unions survive only by abandoning their traditional forms of organization, historically built as replicas of the rational bureaucracies characteristic of large corporations and state agencies. Formal civic associations, and their organizational conglomerates, are in full decline as forms of social engagement ... This is not to say that people do not organize and mobilize in defense of their interests or in the affirmation of their values. But loose coalitions, semi-spontaneous organizations, and ad hoc movements of the neo-anarchist brand substitute for permanent, structured, formal organizations. Emotional movements, often triggered by a media event, or by a major crisis, seem often to be more important sources of social change than the day-to-day routine of dutiful NGOs [nongovernmental organizations]. The Internet becomes an essential medium of expression and organization for these kinds of manifestation, which coincide in a given time and space, make their impact through the media world, and act upon institutions and organizations (business, for instance) by the repercussions of their impact on public opinion. These are movements to seize the power of the mind, not state power. (Castells, The Internet Galaxy pp.140-141, my emphasis)Castells doesn't use the example of the current protests, because he's writing not in 2009, but 2001. His paradigmatic example is that of the World Trade Organization protests in Seattle in 1999, a case that has been examined as a paradigmatic case of netwar. This case was characterized by
a vast coalition of extremely different, and even contradictory, interests and values, from the battalions of the American labor movement to the swarms of eco-pacifists, environmentalists, women's groups, and a myriad of alternative groups, including the pagan community. The activists of Direct Action Network provided the training and organizational skills for many protestors. But the movement was based on the exchange of information, on previous months of heated political debate on the Internet, that preceded the individual and collective decisions to go to Seattle and to try to block the meeting of what was perceived as an institution enforcing "globalization without representation." (Castells, The Internet Galaxy p.141, my emphasis)Castells notes that these individuals and groups had a common tactical goal, but not a common ideological or strategic objective. Radicalized, violent elements such as anarchists marched alongside those with far less radical agendas. Readers of this blog may be reminded of John Robb's Brave New War, in which he describes the insurgency in Iraq: loosely affiliated or unaffiliated groups, often with differing ideologies, can share information and resources and "coordinate their actions to swarm vulnerable targets" (Robb, Brave New War p.16). Like the Seattle protestors that Castells describes, these groups coordinate loosely over the Internet and mobile phones, as well as through media reports, which publicize their successes and therefore present a blueprint for further groups to construct their own disruptions.
"This bill is un-American,” said another voter, who asked whether Kratovil has read it.“I am reading it right now,” he said.
Some of the activists who've shown up at town hall meetings held recently by Sen. Arlen Specter, D-Pa., Rep. Steve Kagen, D-Wis., and others are affiliated with loosely connected right-leaning groups, including Conservatives for Patients' Rights and Americans for Prosperity, according to officials at those groups. Some of the activists say they came together during the "Tea Party" anti-big-government protests that happened earlier this year, and they've formed small groups and stayed in touch over e-mail, Facebook and in other ways.
But they insist they're part of a ground-level movement that represents real frustration with government spending and growth.
"There isn't any group that's backing me, who's influenced me, who's pushing me to do this," said Robert A. Mitchell, a small business owner from Doylestown, Pa., who questioned Specter at a weekend town hall event about lawmakers failing to read legislation.
Monday, August 03, 2009
Reading :: Post-Capitalist Society
By Peter F. Drucker
When I blogged Drucker's The Concept of the Corporation recently, David Ronfeldt commented that his favorite book was Post-Capitalist Society. So I picked it up on my next library run. It was riveting. Written nearly 50 years after The Concept of the Corporation, this book looks back on everything that had happened since - starting with the GI Bill of Rights, which Drucker says "signaled the shift to the knowledge society" (p.3). In this new society, the nation-state is only one, not the only unit of political integration (p.4) (cf. Castells). And the knowledge society is post-capitalist - not Marxist, as so many had assumed (p.4), but not capitalist either. The decisive factor of production is not capital, not land, not labor, but knowledge (p.6). And in this post-capitalist society, traditional work has shrunk to only a sixth or an eighth of the workforce; "the classes of the post-capitalist society are knowledge workers and service workers" (p.6).
the organization of the post-capitalist society of organizations is a destabilizer. Because its function is to put knowledge to work - on tools, processes, and products; on work; on knowledge itself - it must be organized for constant change. It must be organized for innovation ... It must be organized for systematic abandonment of the established, the customary, the familiar, the comfortable - whether products, services, and processes, human and social relationships, skills, or organizations themselves. It is the very nature of knowledge that it changes fast and that today's certainties will be tomorrow's uncertainties. (p.57).
Reading :: The Shield and the Cloak
By Gary Hart
To a degree, the difference in these definitions flows from a difference in outlook on life. If one believes that life is dangerous, that each of us is pretty much alone, that each must make his own way, that our moral duty is to ourselves alone, and that the government's job is to protect us and otherwise leave us alone, then the leaner definition of security as a shield will probably suffice.If however, one senses that we are all members of a community, that we have a responsibility to look out for each other, that we are all in this together, and that our moral duty is to help to create a general sense of well-being, then one is necessarily drawn to the richer definition of security as a cloak and collective obligation. From the difference in these philosophical dispositions flows political parties and, ultimately, national policies. (pp.17-18, my emphasis)
Reading :: Brave New War
By John Robb
systems disruption, a simple way of attacking the critical networks (electricity, oil, gas, water, communications, and transportation) that underpin modern life. Such disruptions are designed to erode the target state's legitimacy, to drive it to failure by keeping it from providing the services it must deliver in order to command the allegiance of its citizens (p.5)He predicts "the rise of global virtual states" that "will rapidly undermine confidence in our national-security systems" (p.6). New conflicts, he says, will be substate, fought by "superempowered groups" who can leverage technological advances and pinpoint systemic weaknesses of states (p.8).
Stigmergic systems use simple environmental systems to coordinate the actions of independent agents (each with their own decision-making process). These signals are used to coordinate scalable, robust, and dynamic activity. This activity is usually much more intelligent than the actions capable by the individual actors ... (p.124)Based on the analysis above, Robb argues that we must turn away from solutions that rely on the nation-state as the primary actor (p.162). Security, he argues, must be affordable, efficiently allocated, broad-based and participatory; the state cannot deliver this sort of security well in the face of 4GW, he says (p.163). Instead, he says, "the only way to ensure security in the future will be through survival and decentralized resilience" (p.164). Let's rethink the state, he says, transitioning from a nation-state to a market-state (p.165); that would entail moving the legitimacy of the state from a provider of its people's welfare to "maximal 'opportunity' through the use of market mechanisms" (p.166). (To some, I note here, this might sound like destroying the state in order to save it.)
Wednesday, July 15, 2009
Reading :: Fanatical Schemes
By Patricia Roberts-Miller
I've been meaning to pick this book up ever since it came out. That's not because of its subject matter, which is outside my research area or expertise, but because Trish is a colleague, and I like to read my colleagues' books. And Trish does crank out the books: this is her third, and she's currently working on her fourth.
Maybe I should call her "Roberts-Miller" for the purposes of this review.
Fanatical Schemes is Roberts-Miller's examination of proslavery rhetoric of the 1830s. She's arguing with other scholars of this period: the common understanding is that proslavery rhetoric became more strident in response to increased stridency of abolitionists, but Roberts-Miller argues that this causal argument is incorrect. Ratheer, she argues that the inflammatory aspect of proslavery rhetoric preceded abolitionist rhetoric; it was, she says, inherent to proslavery rhetoric. Roberts-Miller sees this as a crucial point because it has definite implications: when "civility" is the yardstick, the only permitted criticism is from superiors to inferiors; substantive social change is impossible because "under such limitations, rhetoric cannot solve political conflicts"(p.6).
Indeed, she argues, the South – despite the education in rhetoric afforded its citizens – actually silenced deliberation in routine ways; it made certain topics off-limits. And consequently it could not deliberate properly with Northern politicians, nor could it deliberate internally, making war all but inevitable (p.31). Prudence was considered mildly dishonorable (p.65); proslavery public discourse was dominated by the epideictic (p.64); discourse was framed by in-groups vs. out-groups (Ch.2); and hyperbole characterized the discourse (p.42). Roberts-Miller describes this discourse as yielding self-referential absurdity that demanded loyalty to the group rather than the logic (p.41). That situation leads to "cunning projection," in which the same behavior is considered a virtue in the ingroup but a vice in the outgroup (p.106).
Roberts-Miller concludes the book by discussing cunning projection in terms of Orwell's "doublethink" (p.219). Personally, I would have liked to see an actual rather than a fictional phenomenon here, such as double consciousness or dialogism, both of which are grounded in actual cases that involve believing contradictory ideas, both of which are well theorized and may have gotten to the layers of argumentation in a less modernist way. But Trish (let's call her Trish again now) indicated to me in a hallway conversation that neither quite get to the group loyalty aspect she was trying to express. See what you think – and I do recommend the book.
Reading :: Supersizing the Mind
By Andy Clark
Someone in my Twitter stream recommended this book, and it sounded interesting enough that I picked it up and read it on the plane from PA the other week. Essentially, it's an apologia for Clark's assertion that the human mind is best understood as extended beyond the skull, not "brainbound" as his critics suggest. He begins the book with the illustration of Richard Feynman's writing, which Feynman insisted was not simply a representation of his thinking but actually part of his thinking. Clark characterizes this extension of thinking across artifacts as "the outward loop as a functional part of an extended cognitive machine" (p.xxvi). Although the brain is certainly an essential, perhaps the only essential, part of this loop, the extended perspective is needed to understand the full range of cognition. Environmental engineering, he says, is self-engineering (p.xxviii).
In my case, as you might imagine, Clark could be characterized as preaching to the choir. But his "sermon" is more exigetical than hortatory: in answering his critics from cognitive science, he marshalls illustrations and evidence touching on aspects of cognition that are not familiar to lay audiences. For instance, he reports work in sensory substitution conducted in the 1960s and 1970s, in which blind subjects were fitted with grids of "nails" on their backs, nails that gently stimulated the skin based on input from a head-mounted camera. Incredibly, after a short while, the subjects began to interpret the stimulation as "quasi-visual experiences of objects looming and so forth," even ducking balls thrown at them (p.35). They interpreted these experiences visually. Similarly, in a 2003 study, patients with leprosy were fitted with sensor gloves that stimulated sensation at a forehead-mounted disk; they quickly began to interpret the forehead stimulation as occurring at the fingertips (p.36). Based on these and other cases, Clark argues that three grades of embodiment exist: mere, basic, and profound (p.42).
In a profoundly embodied organism – I.e., us – language functions as "a form of mind-transforming cognitive scaffolding" (p.44). Clark takes us from material symbols stripped of cues, which result in "fast-and-frugal subroutines" (p.45), to the use of "spatial proximity [e.g., stacks, piles] to reduce descriptive complexity" (p.46), to mathematics and language. "Our mature mental routines," he concludes, "are not merely self-engineered: they are massively, overwhelmingly, almost unimaginably self-engineered" (p.60).
Clark argues that embodiment seems to matter in three ways. First, it spreads the load of cognition, making problem-solving and adaptive response more fluid and efficient. Second, it allows the organism to self-structure information. Third, it supports extended cognition, co-opting "bioexternal resources into extended but deeply integrated cognitive and computational resources" (pp.196-197).
I'm skipping over a lot here, in part because Clark's book is actually a conversation with many critics and I'm neither fully privy to that conversation nor expert enough to recapitulate it well. If you are, you may find this book to be more enlightening. I found it to be both intriguing and difficult in the same sense that A.N. Leontiev's experiments with lights and gels were; I saw many examples of counterintuitive function, but I don't have enough grounding in the subject to evaluate them. So in the end, my takeaway from Clark's book was not as rich as I would have liked. If you are grounded in Vygotsky, Hutchins, Bateson, and similar scholars, you'll get the gist as I did – but I will personally hesitate to lean too heavily on this book when making my own arguments.
Tuesday, July 14, 2009
Reading :: The Rise of the Creative Class
By Richard Florida
Last week, I tweeted that I had picked up this book and that it was thicker than I had expected. My favorite response was: "It's thin on the inside."
True? More or less. The book is 404 pages, including appendices and index, and it is not all unique material. I actually shook my head in amazement when Florida explained on p.150 et passim that the Creative Class suffer from a "time famine" and have little patience for slow, low-yield activities – a point that Florida makes after recycling various other statements about the Creative Class repeatedly. What person suffering from such a time famine has time to read a 404-page book, one that could have been slimmed down considerably while making the same points? (Me, apparently.)
So what are those points? I'll attempt to summarize first, then critique.
Florida argues that the Creative Class is an emerging class, the dominant class of our day, comprising 30% of the workforce (p.ix). Creativity has become "the driving force of our economic growth" (p.ix) and is "the key factor in our economy and society" (p.4). Others, he says, have characterized our economy a "knowledge economy" or "information economy," but the key factor is creativity – which he defines, quoting Webster's dictionary, as "the ability to create new forms" (pp.4-5). Creativity, he says, is technological, economic, artistic, and cultural, and all these forms reinforce each other (p.5). Once-fringe groups, viewed in the past as "bizarre mavericks," are now "at the very heart of the process of innovation and economic growth" (p.6).
Such creative people may be everywhere, but they tend to congregate in specific places: "Place has become the central organizing unit of our time, taking on many of the functions that used to be played by firms and other organizations" (p.6). And those places are tolerant places, he says: the Creative Class seeks places and organizations that are diverse and tolerant, particularly in terms of same-sex partners, but also in terms of "odd personal habits or extreme styles of dress," because "many highly creative people" fit that bill (p.79). Florida acknowledges that such tolerant places and organizations seem to be short on one particular aspect of diversity – African-Americans – but pins this shortfall on the digital divide (p.80, for instance). Tolerance, he says, is a core and necessary value for the Creative Class, since creativity is so highly valued that employers can't turn it away: "we are more tolerant and liberal both because our material conditions allow it and because the new Creative Age tells us to be so" (p.82).
Tolerance, Florida says, is epitomized by a place's or organization's attitude toward gay people. He notes a remarkable, statistically significant correlation between high-tech centers and the Gay Index – an index based on US Census data that connects unmarried partners data and data on same-sex roommates (p.255). (I should point out here that, based on the methodology, this index is more of an "Out" index.) The Gay Index, Florida says, is "a reasonable proxy for an area's openness to different kinds of people and ideas" (pp.244-245).
Creativity, Florida says, provides a more precise definition than "existing, more amorphous definitions of knowledge workers, symbolic analysts, or professional and technical workers" (p.9). At the same time, he takes pains to say that creativity can be a factor in any job, including factory work (p.10), the tacit creativity of copy machine repair (p.70), and the increasingly coordinative work of the secretary (p.70). But the Creative Class proper includes a "Super-Creative Core" of "scientists and engineers, university professors, poets and novelists, artists, entertainers, actors, designers and architects, as well as the thought leadership of modern society: nonfiction writers, editors, cultural figures, think-tank researchers, analysts and other opinion-makers" (p.69). They produce "new forms or designs that are readily transferable and widely usable" (p.69). The Creative Class also includes "creative professionals" who serve in "high-tech sectors, financial services, the legal and health care professions, and business management." "These people engage in creative problem solving, drawing on complex bodies of knowledge to solve specific problems" (p.69).
The Creative Class are, as a class, financially well-off but time-poor. So, Florida says, the Service Class increases to support the increase in the Creative Class, performing functions that were once performed in the family (p.76). But although they tend to be financially well-off, the Creative Class are not motivated by money: IT workers, for instance, prefer "challenge and responsibility, the ability to work a flexible schedule and a secure and stable work environment" to financial rewards (p.10). And those characteristics are needed, because, Florida tells us, creativity isn't like factory or service work. "It is not something that can be kept in a box and trotted out when one arrives at the office" (p.22).
Florida's book isn't just description, it's advocacy: he ends by imploring the Creative Class to develop a class consciousness that can support mass action (p.317). He also uses the word "we" a lot, clearly indicating that he sees himself as part of this nascent movement.
So what does a Creative Class member look like? Richard Florida has provided a ready, well-drawn example: Richard Florida. Florida repeatedly uses himself as an example of the Creative Class, so much so that by the end of the book I knew his birth year, his upbringing, his employment history, his kitchen setup, his eating habits, his preferred exercise, his usual casual clothing, and his many issues with his adopted home of Pittsburgh. After a while I felt as if Florida had invited me over to watch home movies or to read his autobiography, Florida on Florida. (As you may have guessed, Florida is a Baby Boomer.)
I suppose I have moved into the critique phase of this review, so let me bottom-line it for you. Florida has a kernel of a good insight here, but he makes several missteps in order to inflate his thesis.
First, he never really nails down the term "creativity" in which he invests so much importance. At the end of the book, I'm still not sure how to distinguish Creative Class jobs from service and working class jobs. I tried simply thinking of the Creative Class as a renaming of knowledge work, but Florida makes clear that some managers – the epitome of Drucker's knowledge work – did not qualify as creative (see p.308 in his case study on Pittsburgh, for instance). Without a solid definition, the Creative Class – despite its name – tends to be somewhat orthogonal to the other classes, with Florida even implying that service and working class jobs are increasingly creative (see above). The distinction is unclear. Compare that to Drucker's discussion of knowledge work, in which he paints a picture of knowledge work as becoming an increasingly larger factor in other forms of work. This is a crucial point: without a concrete, definable concept, the book is not terribly useful, even though I think Florida is genuinely detecting something in his comparative statistics.
Second, Florida cuts a lot of corners. He tends to play heavily on stereotypes of creativity: creativity is inspired, creativity is signified by outlandish dress, creativity is eclectic, creativity comes from everywhere. Bluntly, Florida seems to think of creativity as a personal attribute rather than a process anchored in culture. He tends to see the markers of creativity as continuous across times and cultures: "Artists, musicians, professors and scientists have always set their own hours, dressed in relaxed and casual clothes and worked in stimulating environments," he states (pp.12-13), seemingly unaware of how, say, 19th-century professors or 20th-century orchestra musicians dressed. But Florida also cuts corners in his citations: for instance, he name-checks Castells' The Power of Identity as illustrating how important individual identity is (p.229). That's like saying that Bakhtin emphasized the importance of storytelling. With examples like these, I quickly grew wary of Florida's other statements.
Third, Florida has tended to remake creativity in his own image. He's played what I think is a dangerous game, equating specific kinds of tolerance (particularly but not exclusively tolerance of gays) with tolerance in general, and pegging creativity to that liberal tolerance. Yet some of the most creative organizational thinking of this young century has been performed by the Islamic fundamentalists of Al Qaeda, and the aftermath of Prop 8 has of course problematized the notion of general, universal tolerance.
It was at this point that I realized what The Rise of the Creative Class resembles: Francis Fukuyama's The End of History. Fukuyama's book enthralled neoconservatives with its claim that capitalism and democracy had won – we had reached the end of history, the point at which the free market was systemically inevitable – and all we had to do was wait for its realization. And Florida's book makes similar promises to social liberals, telling them that they have won: tolerance and openness are inevitable, part of the systemic change brought by the Creative Class, and that we only have to wait for the class to develop its class consciousness; the Creative Class only needs to realize that it's in the driver's seat. Like Fukuyama's argument, Florida's argument is so attractive that it's hard to step back and gain the distance necessary to critique it. But once I did, the argument fell apart. We haven't reached the end of history yet.
I recommend the book – it has a kernel of an idea – but read it critically.