A fast review today for a fast read. I picked up this book after attending an IC2 meeting with Watkins -- he's currently conducting research on coworking spaces in rural areas. In this book, he lays out his recent research (including research on coworking, but other side hustles) for a general audience. The book is highly readable and takes us on a tour of side gigs and hustles: not just coworking spaces, but also bootstrapping game development, pop music production, schooling, web series, indie movie development, and activism.
Whereas many research studies focus specifically on the gig economy and its precarity, Watkins' studies connect that economy deeply and appropriately to generation (millennials) and diversity. The book is a fast read, overviewing stories from many different sectors and drawing them together to provide broad insights about the hustle. If you're interested in how the innovation economy is being lived out, definitely pick up this book. Personally, I'm planning to pick up the research articles on which the book was based.
(2003).
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