If you view the Internet as a shiny new toy, or worse, a new coat of paint on the old jalopy, you're missing the point. Increasingly, it's becoming the platform from which campaign strategy itself is executed. That's why stuff like body language towards the medium at the candidate level matters (Fred's blogging, Barack's dinners, Hillary's Sopranoing). Tactics without strategy will get you nowhere.
techPresident – Message vs. Tactics Online
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