Is Keyword Search About To Hit Its Breaking Point?
Blogged with the Flock Browser
So at Web 2 Expo this week, Trampoline Systems, the UK-based enterprise startup, launched its new Sonar Dashboard tool designed to be a “Facebook for the enterprise”. This allows employees to create profiles, watch a news feed of colleagues’ activity and use a contacts list. Dashboard automatically tracks employees’ everyday work activity, such as email. Their Sonar Server product analyzes the social graph, information flows and expertise hidden within the company, allowing users to work out who in the company can help them, across departments and geographies. Sonar Dashboard makes the network searchable, and gives visibility to the right people via a simple visualization tool that maps the user’s social graph. Users can completely control what they share (the system automatically filters out blatantly personal material) and also lets them work out what they themselves are most preoccupied with. I haven’t seen a product like it so far and the visualization tools are pretty amazing.Obviously there are some privacy concerns here, and one thing that struck me about the screen caps at the Sonar site was that it provides different views for peers and managers. But let's bracket that for now. The really interesting thing for me is the visualizations, which allow people to visualize their formal and informal social networks. There's a piece of the aggregation/summarization puzzle. But there are more pieces to find and fit.
We've all heard of the elevator pitch: the brief overview of a product, service, or project that can be delivered in the time it takes to ride an elevator, usually around 30 seconds or so. Now here comes a new idea: the Twitpitch, and yes, it's just what you think - the same pitch narrowed down to 140 characters or less.Twitpitch: The Elevator Pitch Hits Twitter - ReadWriteWeb
My second book, Network, was published by Cambridge University Press in 2008.