So over the last few days, we've seen another example (thanks to my flagger for spotting this one). Recording artist M.I.A. didn't like how the New York Times reported its interview with her, so she's done exactly what I predicted participants might do: she has disputed particular points, posting her own recording of the interview as evidence. It's fascinating, and it opens the black box of reporting in ways that were unthinkable a few years ago. She's also tweeted the cell phone number of the reporter - which seems like burning her bridges, but M.I.A. is comfortable doing this (I assume) because she realizes the NYT needs her more than she needs it.
This incident might be amusing, but it should also be a wake-up call for qualitative researchers. At the very least, use member checks. Think defensively, but also cooperatively. Don't think of these people as subjects but as gracious hosts. Be true to your evidence and give them a chance to present their own framing for that evidence. Find ways to reach detente. Oh, and read my chapter!