A blog about rhetoric, technology, research, and where we're headed next.
Thursday, April 24, 2008
Google's small business strategy
According to Google's public policy blog, "David Fischer, our VP for Global Online Sales and Operations, will testify before the U.S. House Small Business Committee to explain just how Google has become an engine of economic growth and opportunity for hundreds of thousands of small businesses." The testimony focuses on AdWords, but as I've noted elsewhere in this blog, Google's other apps (GMail, GCal, Docs) are also targeted to small businesses in an increasingly "co-opetive" environment. Tellingly, "David will highlight the fact that small business success stories like Regina's [a customer's] are a powerful testament to the importance of maintaining a free and open Internet."