People are starved for trust. THere is a desperate need to find leaders and companies that offer true trustworthiness– as measured by truthfullness, authenticity, accountability, and responsibility. Both politics and commerce have been engulfed by lies, corruption, narcissism, and indifference. This has accelerated the growing chasm between individuals and organizations.But that means an opportunity: "If anyone in business or politics can find their way toward real trustworthiness, they will encounter an unlimited market ready to support them with money and allegiance." And she points to Barak Obama as a "first mover in this new territory."
A first mover? I am a big Zuboff fan, but I really do not get this statement. The theme of trust (truthfulness, authenticity, accountability, and responsibility) has been used in small-d democratic campaigning for a long, long time. And "lies, corruption, narcissism, and indifference" are common charges that candidates throw at each other. The fact that Obama is good at convincing people he's trustworthy does not constitute a sea change in politics.
The Support Economy » Blog Archive » Markets for trust
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