Thursday, January 24, 2008

Exigence and experience

Jeff Jarvis, reporting from Davos, notices an interesting rhetorical difference between Bono and Al Gore:
Indeed, Bono is better at telling his story and making his point. Gore spent too many years trying to get sound bites on TV. For example: “The single thing that reminds us that we are all in this together is the planet.” (to which Friedman nods enthusiastically and seriously, as if this were profound). Gore hits the same points with different words again and again, not knowing which will stick so he keeps throwing. Bono, instead, tells a story.
BuzzMachine » Blog Archive » Davos08: Bono and Gore

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