Hmm, I am not sure I want to go all the way down the path with this. What are the edges of the organization, as opposed to independent actants that are allied to the network? To use one offhand example, it was one of Obama's supporters at the periphery of his organization who broke perhaps the most damaging story about him. The article makes the organization sound much more coherent and unified than it actually seems to be.
What does it mean to have an edge-based organization? It means that everyone has situational awareness, skills to take action, shared values, and decision rights to empower the edge to take action (My thanks to my friends John Henderson and John Clippinger who have deeply influenced my thinking on this topic.) Obama's campaign did all of these.Obama used the internet to endow the very edges of his organization with all the tools to self-organize, to get out the message with sophisticated media. He even armed them with an Apple iPhone application that allowed you to compare your address book to the centralized Obama campaign phone logs and see if there was someone you knew who needed to be called by you - not the machine - to support Obama. (See also my earlier blog post on Obama's use of the network compared to Hillary Clinton's.)