By Harvard Business Essentials
I picked up this book as a tool for better understanding entrepreneurship. It does a serviceable job of this, although it's less heuristic-driven and therefore less accessible than other books on entrepreneurship I've read. The book aims to be comprehensive, so it covers topics such as:
- Self-diagnosis: Are you cut out to be an entrepreneur?
- Finding and evaluating the opportunity
- Organizing the enterprise (Should it be a sole proprietorship, partnership, C Corporation, S Corporation, etc?)
- Building a business model and strategy
- Writing a business plan
- Financing the business
- Angels and venture capitalists
- Going public
- Enterprise growth
- Keeping the entrepreneurial spirit alive
- Harvest time (i.e., cashing out)
This scope is appropriate for providing a broad overview of entrepreneurship. However, some of the details get lost. For instance, readers get to learn a lot about how to organize the enterprise, but they learn comparatively little about the process of designing, ideating, and iterating the value proposition. Similarly, the chapter on writing a business plan discusses some of the main sections, but doesn't provide a model to follow or analyze.
If you're looking for a broad overview of entrepreneurship, this may be the book for you. But you'll want to supplement it heavily with other sources.