When ROI Isn’t Enough: Making Persuasive Cases for User-Centered Design :: UXmatters
technorati tags:ucd, roi, rhetoric, toulmin, argument
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Tuesday, May 08, 2007
Making persuasive arguments about user-centered design
Is the Return on Investment argument not enough to persuade people to change the user interface? This article ties UI changes to rhetoric and (Toulmin) argumentation.
When ROI Isn’t Enough: Making Persuasive Cases for User-Centered Design :: UXmatters
When ROI Isn’t Enough: Making Persuasive Cases for User-Centered Design :: UXmatters
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