Sunday, February 15, 2009

Crowdsourcing for tips

A few minutes ago, Twitter informed me that someone named bountystorms had begun following me. I clicked through to the stream, then to the listed website,

The basic idea behind BountyStorms should seem half-familiar to anyone reading my Twitter feed or blog. When I wanted a good popular-oriented name for my new project, I crowdsourced it: I gave my followers the parameters, then invited them to submit their own ideas. I didn't come up with this idea, but I've found it to be really handy for generating ideas than I never would have produced on my own.

BountyStorms is a site for submitting ideas to be crowdsourced. Unlike run-of-the-mill crowdsourcing, though, BountyStorms involves paying a cash prize for the winning idea. That is, it connects a network of BountyStorms readers with people who need a service - and are willing to pay (paltry) cash for it. Skimming the site, I see requests for "Product name for a leading edge energy appliance" ($20), "Creative Ideas for Valentines" ($5), and "Catchy title for Work Life Balance/Resilience workshop ..." ($20). Some of these problems are traditionally those of PR or marketing firms, while others are more along the lines of self-help.

Will the service take off? This is the sort of service that could take advantage of stray minutes in people's lives. If it can attract enough clever readers, it might become useful. So far, though, the number of people weighing in on each idea is fairly small.

No comments: