Communities Dominate Brands: Mobile the 7th Mass Media is to internet like TV is to radio
Added: Here's a striking quote.
Thirdly the mobile is the first always-carried mass media. The phone is with us literally, within arm's reach, at all times. Seven out of ten people sleep with the phone within arm's reach even at night - and the vast majority of those have the phone in bed, yes thats true - that is how close is our relationship to our phone. We do take it to the bathroom with us. No other media has this intense a relationship with its audience.
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