In The Google Enigma, an article in the new issue of Strategy & Business, I argue that the wide scope of Google's interest and activity is a natural and inevitable result of the fact that everything that happens on the internet is complementary to the company's core business. When looked at in this light, Google's strategy is revealed to be at once simple and extraordinarily unusual - so unusual that it's probably of limited use as a model for other companies.So telecomm, the 700mHz wireless spectrum, energy consumption, etc. are all pursued not because Google is interested in everything, but because they touch directly on its core business on the Internet.
Rough Type: Nicholas Carr's Blog: Understanding Google
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