But Bittergate does serve as a key reminder of the Macaca Moment’s core communications lesson for 21st century campaigns:techPresident – Bittergate's Digital Import
Digital recording devices - video recorders, audio recorders, cell phone recorders -- are everywhere. All the time. They are small, discrete, often invisible – even when they are being used. And video and audio can be sent wirelessly from anywhere to anywhere, anytime – so that a comment made in San Francisco (or rural Virginia) may be instantly shown on national TV.
Combine (1) this rule of Digital Omnipresence with (2) the rules of Off-the-Record/On the Record (i.e. – nothing is ever truly, reliably, off-the-record), then you’ve got Bittergate.
Blogged with the Flock Browser